In recent years, many small businesses and private individuals have decided to create bespoke websites. These can be designed to drive internet-based sales for your business or to increase the brand recognition and reach of your organization. Millions of individuals decide to create websites to highlight their specific skills and interests or to build a loyal fanbase through streaming or blogging online.
Today, there is a wide range of web-building sites, such as Wix, that allow people with less developed IT skills to create professional-looking sites that perform well across a range of devices. Regardless of the overall purpose of your website, it is important to consider a range of important factors when building a website for business or personal interests. In this article, three key points to consider when building a website will be explored in detail.
Understand Your Target Audience
As a first point, it is vitally important to have a clear understanding of the target audience that you are intending to reach with your webpages. For example, if you are designing a website that focuses on fashion for women, then each page should have an overall design, layout, and content that appeals to fashion-conscious females. This can even translate to the typeface that is used for text and repeating colour schemes and logos across each page.
It can be beneficial to undertake some market research to gain a better understanding of your target audience and their preferences. If you do not have the time or resources to conduct your market research, it is useful to look at independent market research sites that already hold a large amount of consumer behaviour information.
Sites such as Mintel marketing have a wide range of resources and information that have been gathered from conducting in-depth market research. Put simply, this type of knowledge can be invaluable in helping you to build a website that is popular with your target audience.
Consider APIs for Complex Webpages
Many modern websites rely on a range of embedded applications or smaller programs that offer improved functionality. If you are intending to build a complex website that uses a range of other applications in its functioning, it is important to consider using application programming interfaces (APIs) to run these effectively. In addition,
if you have a highly complex site that uses many different applications, it can be highly beneficial to use an API management platform to control and manage its various functions. As technology progresses, these platforms grow more sophisticated but also more intuitive and user-friendly, which allows people with lower levels of IT competence to use them effectively.
Optimize for All Smart Devices
As a final point, it is important to recognize the importance of optimizing your website for all types of smart devices. In previous decades, most of the web traffic came from laptops or personal computers. However, today’s web surfers are more likely to use the latest smartphones or tablets when browsing online. It is estimated that approximately half of all online purchases are made from smartphones today. As a direct result of this, web pages need to be easy to navigate on smaller screens (by using scroll bars, larger on-screen buttons, or fitting less content on each page).
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