Decoding the Metrics That Measure Advertising Success Success
In the digital advertising landscape, two metrics stand tall in evaluating the success of onlinecampaigns: Return on Ad Spend (ROAS) and Profit on Ad Spend (POAS). ROAS has long beena standard KPI for measuring the gross revenue earned for every pound spent on advertising. However, as marketing strategies evolve, there’s been a shift towards a … Read more