Choosing the best possible name for your domain might sound like the easiest thing in the world, but it’s not as easy as it sounds. Of course, you can always choose a generic name that doesn’t do you and your business any good, but if you want a domain name that makes some sense and helps you take your business to the next level, you need to invest some time, energy, and patience into this process.
However, if you decide to go with a personal domain name, you won’t have that many issues during this process – because you’ll be using your name! However, you still need to approach this choice carefully and learn how to make the most of your domain name, if you’re having problems with these things, here are a few ways to make everything easier.
Make the choice
First, you have to answer a few simple questions – are you going to use your full name, are you going to add a letter or two in the middle, are you going to add hyphens, and are you going to add a few additional words? This is what’s going to separate JohnSmith.com from John-Smith.com and Jonh-Smith-Plumber.com – and there’s a huge difference between these things!
Using a personal domain name is a choice that comes with several different benefits, from boosting your online presence and building your credibility to protecting your trademarks and raising your brand awareness, which is why it’s crucial to find the right name for your website. However, after you think about these things for a brandbookcloud while, you’ll be able to make the right choice and figure out what’s going to suit you the most.
Pick the domain
Once you define what your domain name is going to be, don’t get too comfortable because you still have one more thing to worry about – your actual domain! This is the .com, .net, or .org part of your website that separates different business entities and helps people understand what your company is or what it does.
However, even though most people go for the most generic choice – and that’s .com, of course – you might consider going in another direction and changing the paradigm to maximize the potential of your domain name. That’s why going for the amazing .me domain might make much more sense in the long run and help your domain name become more personal than ever. This domain will make people connect your name with your website and your business, which is the whole point of this process.
Don’t follow the latest trends
Back in the day, most domains on the Internet used to be .com or .co, because these choices were the only ones available at the moment. Today, though, you can look into dozens of different domains that might seem amazing and useful at first but will turn out to be quite impractical and disastrous for your company.
Lots of business owners still choose these because they feel that they’re going to make their website more brandable and recognizable than before, and that’s why you can see all those .pizza, .travel, .bingo, and other domains out there.
The problem with these is their authority level and the truth is that they simply don’t have the same authority as the domains mentioned before. That’s why avoiding them at all costs is a must, so try not to make a mistake while doing that.
Get inspired by success stories
Another thing you should do before making the final choice is to check out success stories around the world. Lots of business owners have been using personal domain names for a while, and looking into the ways they’ve done that and what they’ve achieved might help you choose what’s right for you as well.
For instance, you might look into the story of David Jones, a retailer from Australia, that has been using the .com website for quite some time now. This company became more recognizable because of that and has even been adding the signature David Jones American Express card to its offer and turned it into one of the epitomes of its business ventures.
So, if you’re in a position to do the same as well, make sure your domain name is the same as your name and keep using it over and over again when choosing names for your products too.
Get things done ASAP
Despite all these problems, the process of choosing and purchasing a domain name shouldn’t be hard at all if you know what you want and what you’re aiming at, you can get everything done in a few seconds.
However, there’s another problem you’ll have to deal with: after you make a choice and check if your preferred domain is free, you have to react immediately because you can never know how long it’s going to stay free!
This is particularly the case with people who have common names like John, Jack, Jane, and similar because domains with their names can get snatched before they know it. That’s why getting everything done straight away is the only way to be sure that your perfect domain will actually become your domain, so get moving and get things done ASAP!
Going through this process might take a while, but once you decide what you want to achieve and what you want your domain to be, you’ll be done before you know it, so start the search right now!
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